Client: The Cathay
Project: Integrated media campaign for The Cathay launch in March 2006.
Date: November 2005 - March 2006
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Altogether, 12 ads were created, of which 6 have run in various magazines and newspapers. Click on images to take a better look at the ads.
Booklet containing all the cartoons. |
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| A series of 5 30-sec radio spots were created and produced by Manic, and aired on Lush 99.5 FM in November 2005. Here are a couple of the spots: Radio Ad 1 / Radio Ad 2 (MP3 format) |
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3,000 specially prepared packs of meringue (courtesy of Chef Pang from the Les Amis Group) were given away by models during lunch hour at Raffles Place and Orchard Road over 2 days just before Christmas. Each pack of meringue was branded with The Cathay and the www.lifeisgoingtogetbetter.com website address. We also took over an ice-cream man's mobile stand and branded it with The Cathay graphics and a specially made umbrella. See photos here.
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Website Design & Development / Viral contest
Visit website |
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Bus Ads, MRT station posters, in-store hoardings
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