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Crescent Point
The Body shop
MACARON
DP Architects
S'pore Film Commission
BBH / JJ Loan
Performance Motors (Corporate)
Performance Motors Ltd (BMW)
MINI Singapore
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Cathay Organisation
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Canele
MOE Corporate Yearbook
Singapore Airlines
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Dilmah Tea
Ministry of Education
SingHealth Group
Singapore Youth Choir
PowerGrid Ltd
Promax Asia
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SIAC
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Wong Partnership

 

Client: Ministry of Education

Project: Advertising campaign for MOE Excel Festival 2005

Date: May - July 2005

 

The Ministry of Education's Excel Festival celebrates the use of innovative teaching techniques in schools all over Singapore, and encourages the sharing of ideas and tips amongst educators. By taking education outside the classroom, rote learning is discouraged through the use of games and thematic learning.

Excel Fest 2005 was the largest and most ambitious to date, culminating in a 2-day event at Suntec City. Manic conceptualised the whole publicity campaign and executed all the creatives.

Deliverables for the entire campaign included print ads, brochures, flyers, programme booklets and publicity posters.

 

MRT in-train panel ads were used to publicise the event and drive users to the website to register. Entire trains were fitted out with a series of 3 creatives, each using the tagline "This train can take you back to school."

 
     
   
 
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