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The Ministry of Education's Excel Festival celebrates the use of innovative teaching techniques in schools all over Singapore, and encourages the sharing of ideas and tips amongst educators. By taking education outside the classroom, rote learning is discouraged through the use of games and thematic learning.
Excel Fest 2005 was the largest and most ambitious to date, culminating in a 2-day event at Suntec City. Manic conceptualised the whole publicity campaign and executed all the creatives.
Deliverables for the entire campaign included print ads, brochures, flyers, programme booklets and publicity posters. |