August 11, 2005

The Impossible Brief

BMW USA recently fired long time agency Fallon and called a pitch for its account. They kicked themselves a 2nd time when they disqualified the creative geniuses at Crispin Porter & Bogusky as they didnt want the same agency which handles MINI to do BMW.

Now, news of their impossible brief in their RFQ has leaked out, and there’s a funny repartee here from Jaffe Juice.

“Reach a broader, more diverse audience” with roughly half of last year’s budget. Where have we all heard that before?

Posted by Jimmy at August 11, 2005 01:59 PM in ads
Comments

Check out the all-Target New Yorker: Every New Yorker is a target.

Posted by: Karen at August 23, 2005 10:28 PM

Also, check out the beauty of GD (gif drawer): no more force previews!

Posted by: Karen at August 23, 2005 10:29 PM

The final 4 agencies in the BMW USA pitch is out, and some surprises. None of the traditional big boys are in … Wieden & Kennedy, Red Cell & Publicis were all eliminated in rd 1, although a couple of giants are still in.

Who’s in - GSD&M, the biggest agency in the final 4; Kirschenbaum & Bond, an agency that’s always done unique work; Martin Agency and the biggest surprise, Anomaly from NY, which is only a few months old.

Posted by: jimmy at September 25, 2005 10:55 PM
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