April 18, 2005

Adobe To Acquire Macromedia

I’m still in a state of shock from reading this.

SAN JOSE, Calif. - April 18, 2005 - Adobe Systems Incorporated (Nasdaq: ADBE) today announced a definitive agreement to acquire Macromedia (Nasdaq: MACR) in an all-stock transaction valued at approximately $3.4 billion.

The combination of Adobe and Macromedia will provide customers a more powerful set of solutions for creating, managing and delivering compelling content and experiences across multiple operating systems, devices and media. Together, the two companies will meet a wider set of customer needs and have a significantly greater opportunity to grow into new markets, particularly in the mobile and enterprise segments.

“Customers are calling for integrated software solutions that enable them to create, manage and deliver a wide range of compelling content and applications – from documents and images to audio and video,” said Bruce Chizen, chief executive officer of Adobe. “By combining our powerful development, authoring and collaboration software – along with the complementary functionality of PDF and Flash – Adobe has the opportunity to bring this vision to life with an industry-defining technology platform.”

Read the full article here.

I shudder to think of the consequences of this acquisition.

Posted by Randy at April 18, 2005 12:20 AM in design

My gosh! and some day Microsoft might juz acquire the merged company :(

Posted by: rawbean at April 19, 2005 01:13 AM

No no… this might be good; they might *finally* put multi-page support in Illus. Hi Randy, hi Erns.

Posted by: jbarks at April 19, 2005 01:21 PM

Wow, my interns come with their own fan base!

Posted by: Karen at April 19, 2005 01:39 PM

ahh, multi-page support in Illustrator would be sweet.

but they could just release consolidated software like Adobe Freehand Illustrator, Adobe Flash Premiere, Adobe Photoshop Fireworks, Macromedia Flash Paper Acrobat…

…ok, i’ll stop now.

Posted by: jaffry at April 19, 2005 02:54 PM

Josh/Jbarks is our school mate, fellow font head as well as the ever friendly host of easytoassemble.net. He’s been helping us with the font identifications, especially for Brides and Style Weddings. Hi Josh.

Posted by: Randy at April 19, 2005 03:11 PM

And yes, I am eagerly awaitng multi page support for Illustrator (Like just about every AI user on this planet) but that would just be the final nail in the coffin for Freehand. Adobe might not want that.. and TP would have to revert back to teaching AI :D

Posted by: Randy at April 19, 2005 03:14 PM

Freehand + Illustrator =


Posted by: ernest at April 19, 2005 03:26 PM

do you know how long it took me to get a rough grip of free hand?! if they throw out anymore software im going back to painting and illustration!

Posted by: aaron at April 19, 2005 04:33 PM

ha ha Ern

Posted by: pamm at April 19, 2005 04:54 PM

Karen, maybe you’re right about the fan base ;)

We’ve got Pam from Paprika (oh my, alliteration), who’s been checking out the blog even before we have!

Posted by: Randy at April 19, 2005 06:07 PM

somehow i dont think we’ll see major changes in software lineup for the next couple of years at least. They’ll probably phase out under-performing software and duplicates. Anyway it allows Adobe to get into the animated graphics business. I remember some time back they tried to come up with a laughable alternative to Flash that bombed totally.

Consolidation in software industry is common (think Peoplesoft-Oracle) and mostly it makes sense.

Macromedia doesnt have much to shout about beyond Flash, and their revenue is some 4 times less than Adobe’s. On 20/20 hingsight, they were a perfect target for Adobe.

Posted by: jimmy at April 19, 2005 09:53 PM

Yeah, but right now, you could say Adobe has almost full monopoly over the graphic + web software industry.

And we all know that nothing good comes out of a monopoly. Just look at our country.


Posted by: Randy at April 20, 2005 11:19 AM

uh oh… I don’t like this one bit.

I see the eventual elimination of Freehand and Dreamweaver for Adobe’s Illustrator and Go Live. AND… it will just make Adobe’s stuff more expensive since every designer on the planet will HAVE to buy from them from now on.

This truly sucks!

Posted by: kisane at April 20, 2005 11:44 AM

Well Randy, CEOs come and go, they don’t stay on to become Chief Executive Mentor and admit they were stupid 30 years ago =P

Anyway, this acquisition won’t do anything to affect us poor students. If nothing else it would only serve to make installation processes much faster lol

This blog is monitored by Team Paprika ® 2005, so don’t say anything bad about us, or we will be forced to think of ways to retaliate… then go to lunch.

Coolio™©Pamm2005, definitely coolio™©Pamm2005 ;)


Posted by: teckchin at April 20, 2005 10:42 PM

Wow, the arrival of the interns from Paprika.

Well Teck, what if Adobe jacks our software prices all the way up. I’ll be a poor bugger once I come out of NS. Lucky you, with no NS. Honestly, I’m waiting for them to abolish Freehand. I’m really kicking myself for not converting over to Illustrator earlier, despite knowing it’s greatness. :(

And btw, nice one on being mentors. I was LOL at my screen my mom thought I was mad.

Posted by: Randy at April 21, 2005 12:01 AM

haha hello i think my cows are gone and i’d like a snogblog too.

hi!! (:

Posted by: adeee* at April 22, 2005 09:59 AM

Hello Ade :)

Karen, I think your blog has got a cult following among TP students. Haha.

Posted by: Randy at April 22, 2005 10:18 AM

Wow, I never knew that. Guess they were all lurking till they saw you and Ernest.

Posted by: Karen at April 22, 2005 12:39 PM

Gr8. Now with no competition, I’ll bet no one’s going to bother outdoing the other by fine-tuning their buggy programs. Us poor designers are going to be bug infested…Bring out the Baygon…I won’t be surprised if Microsoft ALREADY has a share…Did you know that the big blue M actually has its claws in Disney…

Posted by: Vixmeister at April 24, 2005 11:44 PM

i dun quite agree with the “No competition” part. think about it this way.. now they can focus on merging the softwares rather than trying to out smart each other and yes.. COMPATIBILITY Between Illustrator + Flash!!! haha Freehand and Photoshop! :) and even Better Video Conversion for Flash.. It’s gonna be quite a trip for both the companies and designers around.. Hail Frustrator !!

Posted by: FengQuan at April 25, 2005 09:01 PM

i feel your pain aaron. i’ve been saying it since i entered school and im still asking myself why they made us learn freehand :( another TP-er to add to the list ha

Posted by: faith at April 26, 2005 10:10 PM
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