November 03, 2003

Design in Singapore

Everybody’s favourite interactive agency, Kinetic Interactive, who does stuff like Lorgan’s, Shooting Gallery, Amer Taher.

More agencies who do both print and web work:
fFurious | Spoon Creative | Multimedia People | Formul8 | Paprika | Brazen

Ukelele Brand Consultants | Immortal Design, known as the packaging guys.

Designer Joint
I still can’t figure out who’s behind DesignSingapore, which leads me to think that it’s some kind of government initiative.

Posted by Karen at November 3, 2003 01:23 PM in design
Comments ?

Posted by: evelyn at November 5, 2003 04:45 AM

Thanks Evelyn! Can always count on you to give us good links.


By the way, did you know that you can post links just by using HTML and set target to blank so that it does not open in the comment pop up? I’m gonna post some instructions soon.

Here’s Aretae for old times’ sake coz I think they’ve moved away from design. They were one of the biggest interactive firms in Singapore.

I hope this list grows.

Posted by: Karen at November 5, 2003 11:21 AM

Forgot Bonsey

Posted by: Karen at November 6, 2003 09:58 PM

You’re right. DesignSingapore is an initiative by the Ministry of Information and the Arts.

Posted by: Little at January 8, 2004 08:01 PM

“Designsingapore” ironically uses a font designed by Germans- I saw some logo proposals done by students for the recent CCA and i thought they were much better than “Designsingapore” set in DIN.

Anyway Design in singapore- is bscically how the goverment is damn good at spending money on crap desiggn like the ‘new’ MRT sign systems using OCEAN SANS and even worse the LTS setting street signs in the most unreadable ROTIS. *oh the horror*

Posted by: RATCAT at February 7, 2004 03:03 AM

I cannot agree more about the damn street signs. I contemplated writing in the LTA to ask them how much they spent, why they did it and what they considered in their choice of font. Clearly readability is not a criteria.

But the MRT station fonts are not all Ocean Sans. The newer ones are a custom face done for LTA by Hubert de Jocham. It took me a bloody long time to identify that font! I was so smitten for as long as I didn’t know what it was.

Posted by: Karen at February 7, 2004 03:16 AM

Hi Karen. I somehow found your blog on Google. Nice article you have here.

Posted by: Aeon at February 15, 2004 06:26 AM

nice little blog you have here…lots of design links too.
hello. :)

Posted by: lou at February 28, 2004 01:40 AM

Hey! Thanks for posting.

What is Z R M X about?

Interesting site.

Posted by: Karen at March 1, 2004 01:07 PM

zrmx’s short for zouk remix project. a little side project where designers from zouk do collaborations with people. i’m player 2. i think info can be found in, if i remember correctly.

Posted by: lou at March 3, 2004 12:31 AM


Posted by: Karen at March 9, 2004 01:27 AM

Singapore’s new branding and logotype.

i’m sorry but it’s rubbish.

Posted by: jimmy at March 12, 2004 02:01 AM

You’re right.
I guess that font is supposed to look “exotic” to dumb tourists.


Posted by: Hrant at March 12, 2004 03:55 AM

hey there, thanks for the linkup!

Posted by: mike at March 26, 2004 11:35 AM

Hey Mike, no prob!

Apparently, Rotis (by Otl Aicher) “works quite well in very large sizes, as an architectural and signing letter”. Ha! How large exactly?

So then Spiekermann says Rotis is more theory than type. Hmm…

Posted by: Karen at March 28, 2004 03:29 PM

But progess can only be marked through theory.


Posted by: Hrant at April 4, 2004 01:09 AM

gee thanks for including us Karen :)

I just stumbled onto your page while Google-ing!

Posted by: Edmund at April 10, 2004 08:58 PM

Hi, pardon me for saying this. Its a really interesting site you have here but I find it really hard to read your blog in those handwriting fonts especially lengthy articles. I see you have links to tons of good typography sites but somehow i just don’t think you have benefit anything from it. If you would, maybe you could try something not so “scripty”?? All the curves and ‘tails’ just look chaotic to the whole chunk of text you have in there.

Posted by: Eric Goh at May 10, 2004 10:08 PM

Please send me a screen grab. I haven’t speficified any scripty font for body text.

And yes, I will pardon you for saying this….

Posted by: Karen at May 10, 2004 10:43 PM

Curves and Tails??? Huh?

Posted by: jimmy at May 18, 2004 01:51 AM

Hi there Evelyn,

Glad to see you here! Happen to chance upon this site and swa your posting. Ac’laim has change their focus on developing software rather than design since last year.

Posted by: Ivan at June 30, 2004 10:18 AM

Oh ya, forgot to thank you, Karen.

Posted by: Cher at August 11, 2004 09:59 AM

Hey no prob.

10AM is more of a boutique agency.

Posted by: Karen at August 13, 2004 12:39 PM

Shao Fen (10am) is my idol, the moment i saw the xinjiang nippon paint ad, and the series she did for china bank was just brilliant. Great sensitivity in her work, and coming from a city-bred singaporean too. i like i like.

Posted by: Cher at August 14, 2004 03:25 PM

Neighbor. Nice.

Posted by: Karen at September 17, 2004 04:11 PM

hiyee Karen, I’d like to post two local agencies which are quite good (to my standards) :) Duffy/Fallon Singapore( I went to their 108 exhibition earlier part of this year and saw a few designers. One of them Greenhouse ( Cool work!

Posted by: Daphne Loh at November 30, 2004 11:48 PM

Neither Duffy nor Fallon are local.

If I’m not wrong, Duffy started here by taking over local company Design Asylum some years back. Duffy were themselves bought out by Fallon in the 1980s in the States.

Greenhouse should check their spelling carefully. Some typos are just plain embarASSing!

Posted by: jimmy at December 2, 2004 02:09 AM

Haha. It’s still there! Looks like Jimmy’s gonna make us the darlings of the local design community.

Posted by: Karen at December 2, 2004 04:54 PM

hey guys, thanxs for the info :) Ha, typo errors are everyone’s nightmare including myself. But in general I like their work based on local standards, I’m still going through 3rd year in Temasek and would like to intern in any of the companies.

Posted by: Daphne Loh at December 3, 2004 04:41 PM

hi, just wanna check whether have any of you guys attended an Institute of Advertising Singapore course e.g. certificate in account planning? Am thinking of self-improvement but dunno what’s the standard of the course like. Tks!

Posted by: moka at February 20, 2005 11:38 PM

Branding -

Advertising -

Packaging -

Multimedia & Graphics -

Posted by: Beverly at February 21, 2005 01:05 PM

Hello Karen, I came across your site by happy accident while searching for reviews of Original Sin. Love love love your blog and have bookmarked it.

Just thought I’d let you know, the DesignSingapore Council is an initiative by MITA. So you’re right about the govt initiative bit ;)

Posted by: JellyGirl at March 9, 2005 03:38 PM

I am KT from POST.. Chanced upon your nice blog.
We have a ROJAK Creative Slam Party coming up.
Do pop by.

Posted by: kt at May 15, 2005 12:55 AM

Hi Kt,

I’ve been visiting POST every since I got invited on uhm.. Friendster. Haha, but I never really understood the concept of the ROJAK Parties, care to enlighten?

And what the hell am I doing up so late. Insomnia kicks in yet again, no wonder I reach work every morning looking like a zombie :P

Posted by: Randy at May 15, 2005 03:23 AM

Are Duffy/Fallon any good?

Posted by: Steve at July 10, 2005 03:18 AM

Fallon Duffy is no longer in Singapore. The guys who were there are now known as The Asylum. It’s located at Ang Siang Hill, among several other design agencies, like Batey Singapore. They’ve got a little bookshop/cd shop thing going on above the office. Super kick ass place. Oh my, free publicity.

Posted by: Randy at July 11, 2005 12:13 AM

Anyone knows who does a good set of customised fonts?

Posted by: Cats at August 24, 2005 11:34 AM

It really depends what you need this customised set of fonts to do.

Posted by: Karen at August 25, 2005 10:48 AM

It’s another way to give a unique identification to marketing materials.

Posted by: Cats at August 31, 2005 08:46 AM

I should clarify, I meant that the type designer should be chosen based on the style of type that you need. So my question was, what style are you looking for?

Posted by: Karen at August 31, 2005 10:06 AM

Hi Randy,
Sorry only saw your comment now. If you do not mind drop me an email at And we can talk more. :)

Posted by: kt at September 3, 2005 01:18 PM

yep, nice going on the Blog - was always looking out for design outfits to visit when in Singapore.
xxx from antwerp

Posted by: mrs jones at November 25, 2005 09:37 PM

Thanks for the link up.
cool stuff

Posted by: Roger at December 6, 2005 06:11 PM

hey there, just stumbled upon the site while looking for a place in Sg where i can learn Shoe Design. Anyone know any Shoe Designer or product design school willing to take on an apprentice? mail me at

Posted by: ray at December 13, 2005 10:32 AM

Those who know me would probably have heard my rant against free pitching by now. Now, our neighbours have beaten us to it - see Malaysia BT article. Our dear 4A’s stance? “We will monitor the situation …”

Read: If it works in Malaysia, we’ll do it and say what a fantastic design hub Singapore is. If it doesnt work, we’ll quietly forget the whole thing.

Posted by: Jimmy at December 22, 2005 09:51 AM

Chance upon the old posting up on Aclaim. The design agency is no longer around. It’s now called HutCabb Consulting doing more on IT consultation and stuff. Just FYI.

Posted by: Shirley at January 11, 2006 07:02 PM

hi, im looking for a design company who most work in illustration area. please tell me if you know them. im looking for my internship now. thanks alot!!!!

Posted by: shanty at January 13, 2006 09:09 PM

i am sure u know this already: farm ( but just add here for interest. 4 guys who like to work behind the scene and let farm take the limelight. “Rojak”: an event that showcases project explores design processes and learnings in various disciplines.

Posted by: Cher at June 22, 2006 10:04 AM

Hi to all budding designers…i stumble upon this blog site and thought u guys really discussed some interesting issues on the design industry. Im currently a design student working on a book 4 my final project regarding SG DESIGN VS CONSERVATIVE MINDS. Heres a few things to think about…
Does singaporeans give SG designers a 2nd thought/look? Although the Goverment promotes SG being a design Hub, but are we all still restricted in our designs in terms of contents? How creative is SG design compared to the states and etc and why? Send ur views to subjected ‘Me & design in SG’ Thank you 4 ur valuable time.

Posted by: EL at July 5, 2006 12:32 AM

Hey guys,

Anyone knows of a design agency which does very good brand logo application - brand guidelines?

Thanks and best,

Posted by: Cecilia at September 27, 2006 05:39 PM

Posted by: will at October 2, 2006 10:32 PM

I stumble into this blog by chance too….. Really interesting issues :)

Posted by: Kev Weng at October 6, 2006 12:21 PM

hi karen,

are u karen ng beng hong?

may buddha bless u. -_-


Posted by: bryan at October 19, 2006 08:16 PM

Ng Beng Hong? ha ha! Im surprised Karen hasnt deleted this post!

Posted by: jimmy at October 27, 2006 12:28 AM

Hello there, I came across this website while I was searching for some design and advertising firms in Singapore. I am so impressed with all the resources you have and the community. I am new to the design community in Singapore and I’m glad to have found this site. I graduated from college last year with a degree in graphic design. And I’m looking for some jobs in Singapore. This site will definitely broaden my knowledge of Singapore.

Posted by: youji at December 5, 2006 12:28 PM

Posted by: Jimi at January 23, 2007 11:47 AM
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